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User Experience
One of the most underrated aspects of a website is the quality of the "user
experience". A user-in order to want to interact with a company and its
offerings-has to be made comfortable in every aspect of their experience on
your site. It has to be easy to navigate (not everyone has the same level of
internet experience-some people will be more knowledgeable to explore a
site, others less), a site has to be tailored to your particular target
market and audience.
A user has to be kept interested by solid interactive content, enticing
navigational options to explore the content and fast response times when
navigating through the site. To all of those issues we at Fierce Thought pay
very close attention.
Another item to keep in mind, of course, is also the different computers and
browsers that are out there. We build the solution for our target audiences
in such a fashion that everyone gets to see the site - not just a chosen few
high-tech experts that have all the latest bells and whistles.
A frustrated user may never return, but an enticed prospect is only a few
steps away from becoming your customer.
What It's All
About
It takes insight, experience, dedication and
discipline to build successful websites.
The first step to any project we take on is a introduction meeting wherein
the Fierce Thought team members identify measurable goals, ask specific
questions about what the site does in terms of functionality and how the
company wishes to be perceived on the Web. From there, we can proceed to a
proposal that details the timetable, web flow, process and project cost.
1. Site Definition
Here's a glimpse of how we work with you. It starts with a Free Consultation
wherein we assess the scope of the project. We listen to you and help to
define clear-cut goals and provide a formal proposal as well as a time and
cost estimate.
2. Design Conception
After sitting down with you and discussing the requirements of the new site
and the image it needs to convey, we create the art direction. Once
approved, design samples representing how the main pages of the site will
navigate are created and production begins.
3. Technical Engineering
This work is divided among our team of designers and programmers. Images and
ideas are converted to HTML and site structure and diagrams become code. Any
additional features such as database development, Flash animation and other
functionality will be integrated at this stage. In cases where a site may
require frequent updating, content management systems are implemented that
allow administrators to input fresh content without prior knowledge of HTML.
4. Publishing
The last phase involves testing all applications for cross-platform and
browser compatibility. In simple terms, we make sure your website works on
both Mac’s and PC’s as well as all of the prevalent versions of AOL,
Internet Explorer FireFox and Netscape. Once testing is complete, we launch
the website and submit it to all major search engines.
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