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Developing Link Building Relationships
The
practice of renting links from automated services is little or no different
than employing a “pay-per-click” advertising strategy, most contemporary
search engines are being updated to ignore these links in search rankings.
In
fact, Matt Cutts of Google has asked webmasters to report instances of paid
links that flow “Page Rank,” meaning they are direct links to a site,
without “no follow” attributes: “As someone working on quality and relevance
at Google, my bottom-line concern is clean and relevant search results on
Google. As such, I care about paid links that flow PageRank and attempt to
game Google’s rankings.” With this in mind, the best way to presently go
about link building is to develop content that is so insightful, original,
relevant and generally useful, that it inspires other website owners to set
up links to your business site because they feel it has value for their own
site visitors. These are “one-way links”.
One-Way Links or Inbound Only Links:
One way links are links to your site from websites that do not receive a
link from your business site. One-way links send a powerful message to the
search engines; your website is so edifying or interesting or just plain
valuable that other site owners want people to know about it. One way links
are wonderful things to have because they increase your link popularity—the
number of pages that link to your business site. Search engines like Google
place a huge importance on link-popularity when ranking your site.
The
other major plus to one-way links is that you will also receive direct
traffic to your site from potential customers who click on the links.
Although almost all links to your site are good, you should always aim for
topic-related links. Your local team of Fierce Thought Internet consultants
can build one way links for your business site. Leave it up to Fierce
Thought professionals to identify the most relevant websites that will
benefit your business by consenting to the construction of a one-way link to
your site.
Reciprocal
Links or Link Exchanges:
Reciprocal links are constructed when two website owners agree to set up
links to each other’s sites. Reciprocal links are also known as “link
exchanges” or “link swaps”. Reciprocal links can help your business website
in two ways: (1) By increasing the traffic to your website from possible
clients or customers when they click on the links and access your business
site. (2) Reciprocal links or link exchanges also play a major role in
boosting your rankings in search engines.
Although it is not advisable to overdo reciprocal links, they are definitely
a part of a successful search engine optimization strategy. When ranking
sites, the major search engines take into account the number and quality of
the sites that link to you. Persuading high-quality, relevant sites to link
to you can be tedious, time-consuming and frustrating.
Fierce
Thought’s team of professional Internet consultants can find sincere
reciprocal link partners for your business site and will interface with all
link exchange candidates to ensure that they are the right match for your
business website!
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