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Search
Engine Keyword Research
There's
no getting around it. Keyword research is a vitally important aspect of your
search engine optimization campaign. If your site is targeting the wrong
keywords, the search engines and your customers may never find you,
resulting in lost dollars and meaningless rankings. By targeting the wrong
keywords, you not only put valuable advertising dollars at risk, you are
also throwing away all the time and energy you put into getting your site to
rank for those terms to begin with. If you want to stay competitive, you
can't afford to do that.
Demolishing
Misconceptions
Over
the years, we've had the opportunity to work with a wide array of wonderful
clients. And as different and diverse as their sites and the individuals
running them may have been, many had one thing in common: they were
self-proclaimed keyword research mavens right out of the gate.
One of the most common misconceptions about conducting keyword research for
a search engine optimization campaign is the belief that you already know
which terms a customer would use to find your site. You don't. Not without
first doing some research anyway. You may know what your site is about and
how you, the site owner, would find it, but it's difficult to predict how a
paying customer would go about looking for it.
This is due to site owners evaluating their site through too narrow of a
lens, causing them to come up with words that read like industry jargon, not
viable keywords. Remember, your customer probably doesn't work in the same
industry that you do. If they did, they wouldn't need you. When describing
your site or product, break away from industry speak. Your customers aren't
searching that way and if you center your site on these terms, they'll never
find you.
Another misconception is that generic or "big dollar" terms are the most
important for rankings, even if the term you're going after has nothing to
do with your site. Imagine a women's clothing store trying to rank for the
term "google". Sure, thousands of searchers probably type that word into
their search bar daily, but they're not doing it looking for you. They're
looking for Google. Being ranked number one for a term no one would
associate with your site is a waste of time and money (and it may get you in
trouble!). Your site may see a lot of traffic, but customers won't stick
around.
Creating the
list and checking it twice
The
initial idea of keyword research can be daunting. Trying to come up with the
perfect combination of words to drive customers to your site, rev up your
conversion rate and allow the engines to see you as an expert would easily
give anyone a tension headache.
Keyword
Research Experts. This is Not the First Rodeo..
 To
achieve search engine optimized content, Fierce Thought’s Internet
consultants are ready to do your keyword research. Put their net-savvy to
use and find out what phrases or “keywords” are being searched for by
prospective patrons.
Fierce Thought’s keyword research tells you what real people are looking
for, enabling you to help them find it at your business site by using the
proper keywords in your content. Keyword research takes some time, but it
can be quite profitable. Fierce Thought’s keyword research consultants have
the tools to uncover all of the catch phrases that are relevant to your
business goals to help you catch customers!
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