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Fierce
Thought Brand Licensing for Internet Consultants
Fierce Thought is currently seeking Internet Consultants that are
exceptionally gifted in their areas of expertise. Fierce Thought has
successfully implemented a Brand Licensee Program for Internet Consultants
in three cities that are conducting business under the Fierce Thought brand.
Fierce Thought believes it is important to setup our Brand Licensees for
success; not failure. That said here are just a few reasons why Internet
Consultants across the country should consider becoming Fierce Thought Brand
Licensees.
Corporate Structure: Fierce Thought is a wholly owned subsidiary
of Lucid Logic Ltd., an Oregon Corporation. This saves the Internet
Consultant the time and hassle of having to choose and setup a business
structure. All business transactions are conducted under the Fierce Thought
subsidiary of Lucid Logic and client payments are processed by Lucid Logic
and then forwarded to Internet Consultants as a commission.
Website: Fierce Thought has a continually growing established
Internet Consultant website located at fiercethought.com. Each Fierce
Thought Brand Licensee has a “mini-site” built specifically for them and
their local area located at cityname.fiercethought.com. This gives Brand
Licensees the ability to show potential clients in their local area what
services are provided in their region.
Brand
& Marketing Tools: Fierce Thought was established three
years ago and has since worked to establish a brand that represents cutting
edge internet technology. Brand Licensees will be given professionally
designed marketing materials including Fierce Thought customized business
cards, tri-fold brochures and letterheads, along with professionally
embroidered polo shirts.
Support Network: Fierce Thought is continually seeking
additional Internet Consultants to join our Brand Licensee network. This
gives Brand Licensees the ability to refer work to each other when their
clients are in need of specialized services such as Point-of-Sale Ecommerce
implementation or ColdFusion web programming.
Fierce Thought encourages and
values the input of our Brand Licensees on the growth of Fierce Thought.
Here are some of Fierce Thought’s plans to continue adding additional
benefits for our Brand Licensees in the near future.
Zip
Code Locator: A database driven addition to the
FierceThought.com website giving potential clients the ability to enter
their zip code and be automatically taken to the Brand Licensee “mini-site”
for their local area
Online
Billing Portal: Fierce Thought plans to build a customized online
invoicing system that will give Fierce Thought Brand Licensees the ability
to create invoices and setup recurring billing for ongoing services that can
automatically send email statements to Brand Licensee clients and give the
client the ability to login to the Fierce Thought website and pay the bill
online with check, credit card or PayPal. In addition the system will give
the Brand Licensee the ability to have the option for a paper invoice to
also be sent to the client by Fierce Thought’s home office.
Google
Page Rank / Online Advertising: Investing advertising
dollars in a heavily targeted inbound link program to increase search engine
popularity and page rank, increasing targeted website traffic to Brand
Licensee “mini-sites”.
Partnerships: Increase and build on existing strategic
partnerships with other internet and technology related companies to build a
stronger alliance network.
DVD
Business Card: Produce an electronic DVD business card
brochure that focuses on local areas for Brand Licensees to distribute to
potential and existing clients at group speaking and membership/association
professional meetings. This will give non internet savvy clients the ability
to find out about Fierce Thought services in their area by simply watching a
DVD on their television without having to attempt to get on the internet to
find out what an Internet Consulting Firm can provide for their business.
VoIP
Network: Implementing a VoIP system for all Brand Licensees
to utilize to communicate with another through a centralized voicemail and
directory system that can be administered through a web browser and will
give the ability for potential clients to reach a local Brand Licensee using
the Fierce Thought toll-free number.
So the Big Question:
How much
does it cost to become a Fierce Thought Brand Licensee?
Currently Fierce Thought is not charging an initial fee to license the
Fierce Thought brand, however Fierce Thought does require that 8.5% of all
internet related sales be retained by Fierce Thought, and 6.0% of all
non-internet related sales be retained by Fierce Thought. A “non-internet”
sale would be defined as a sale of services or products that do not in any
way pertain to any type of internet technology (examples of this would
include print advertising, a hard drive installation, etc.)
The percentage retained by Fierce Thought covers all administration and
billing fees provided to brand licensees.
In addition Fierce Thought requires that all Fierce Thought mini-sites
include a web hosting page that features Fierce Thought Hosting services to
local brand licensee clients. Brand Licensees that participate in signing up
new hosting clients from their mini-site will receive a 35% recurring
monthly commission for all web-hosting related revenue from clients signed
up from their mini-site.
Fierce Thought plans to eventually require a setup fee to new brand
licensees, but existing brand licensees will be grandfathered into the new
services without paying the initial setup fee. Some services such as VoIP
may require a voluntary participation fee from existing brand licensees.
Future brand licensees will have this service cost integrated into initial
setup costs.
If you are interested in
becoming a Fierce Thought Brand Licensee contact Charlie Stanley or Chris
Chamberlin at 503-257-7308 or email
brand.licensing@fiercethought.com.
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